E-commerce Marketing Specialist

Job Overview

An E-commerce Marketing Specialist focuses on increasing online store sales through digital marketing strategies. They manage product promotions, customer acquisition campaigns, and conversion optimization.

Key Responsibilities

• Develop marketing strategies for online stores.
• Manage product listings and optimize product pages.
• Run Google Shopping and social media advertising campaigns.
• Improve website conversion rates.
• Analyze customer purchasing behaviour.
• Manage promotional campaigns and discounts.
• Optimize sales funnels and checkout experience.
• Conduct competitor research.
• Track e-commerce performance metrics.
• Work with designers and developers to improve store experience.

Required Skills

• Experience with e-commerce platforms like Shopify, WooCommerce, or Magento.
• Knowledge of online advertising platforms.
• Understanding of conversion rate optimization (CRO).
• Knowledge of email marketing and customer retention strategies.
• Analytics and reporting skills.
• Product marketing experience.

Preferred Qualifications

• Experience managing online stores.
• Knowledge of marketplace platforms like Amazon or eBay.
• Marketing or business degree preferred.

Salary Range

• Negotiable