Job Overview
A Digital Marketing Analyst collects and analyzes marketing data to measure campaign performance. They provide insights that help businesses improve customer acquisition, engagement, and revenue growth.
Key Responsibilities
- Analyze website traffic and marketing campaign data.
- Track KPIs such as traffic, conversions, CTR, CPA, and ROI.
- Create performance reports and dashboards.
- Analyze customer behaviour and market trends.
- Measure SEO, PPC, social media, and email campaign performance.
- Identify opportunities for marketing improvement.
- Use analytics tools to support decision-making.
- Work with marketing teams to improve campaign strategies.
- Perform competitor and market research.
- Provide data-driven recommendations.
Required Skills
- Strong knowledge of Google Analytics 4 (GA4).
- Experience with data visualization tools.
- Understanding of marketing metrics.
- Advanced Excel or spreadsheet skills.
- Analytical and problem-solving ability.
- Basic knowledge of SEO, PPC, and conversion tracking.
Preferred Qualifications
- Degree in Marketing, Statistics, Business Analytics, or related fields.
- Experience with Looker Studio, Tableau, or Power BI.
Salary Range
- Negotaible
Job Category: Marketing
Job Type: Full Time
Job Location: Remote / Hybrid / On-site