PPC Specialist

Job Overview

A PPC Specialist manages paid advertising campaigns across platforms like Google Ads, Meta Ads, LinkedIn Ads, and other advertising networks. Their goal is to generate leads, sales, and conversions while maintaining profitable ad spending.

Key Responsibilities

• Create and manage PPC campaigns.
• Conduct keyword research for paid search campaigns.
• Write compelling ad copies and create campaign assets.
• Manage advertising budgets and bidding strategies.
• Monitor campaign performance and optimize results.
• Perform A/B testing for ads and landing pages.
• Track conversions and ROI.
• Analyze audience targeting and customer behaviour.
• Prepare paid campaign reports.
• Reduce cost-per-click (CPC) and improve conversion rates.

Required Skills

• Experience with Google Ads and Meta Ads Manager.
• Knowledge of PPC strategies and bidding methods.
• Understanding of conversion tracking.
• Strong analytical and reporting skills.
• Ability to optimize campaigns based on data.
• Knowledge of Google Analytics and Tag Manager.

Preferred Qualifications

• Google Ads Certification.
• Experience managing advertising budgets.
• Background in marketing or business analytics.

Salary Range

• Negotiable